The Blackhat page - part two

In our last episode we left our hero dangling over the cliff by one fingernail while the 1000lb … w00t … Wrong story.

In our last blackhat episode (much better) I told you how much a blackhat website can look like a whitehat site. This time I’m telling you how different they can be.

While it is very true that you can use blackhat techniques to make money from a site that looks and feels like a wh site, it is also true that you can make more, faster, with a truly bh page.

The key to quick blackhat money is generating many sites quickly, and having the search traffic directed to your payoff. More and more this means an affiliate site.

So what does a blackhat page that does this look like? Mostly ugly. The most used (and likely most profitable) technique is a combination of cloaking and redirection.

The page that the engine sees is mostly keyword stuffed nonsense. This can mean a single page or a 10,000 page masterpiece. The masterpiece is auto generated from a keyword list and contains content scraped from others, or rss feeds from several engines, or content that has gone thru a Markov generator.

The page that the searcher sees is either a nice webmaster built landing page, or the merchant page. The landing page will be constructed to pre-sell the visitor. The merchant page is made to sell.

Which page converts best? It varies. Some merchant pages are crappy at converting some traffic, some are great. Some blachhats are crappy at writing converting pages. It is quicker to just dump the visitor on the merchant page, though.

There are still quite a few seasoned blackhats that use adsense to monitize their traffic. Their numbers will likely decline as the engines, especially Google, continue their crackdown on MFA’s.

Newer blackhats still choose adsense because it’s sooooo easy. And, because it’s what is available quickly. No thought required. Just plop your code on the page and Google will present the best selection of (low paying) ads for your content.

That does it for this time. Next time we’ll look at on-page techniques of advanced blackhats.

~ dink

P.S.

Hanging by a fingernail, huh? Hope he has his ‘McGiver’ knife handy. :0}