Which was is the wind blowing today

Still following the winds of whimsey post I made last time.

After some deep thinking, I think I’ve come up with a reasonable explanation for the upset in the Google serps that began sometime in mid March.  Ya, I know, deep thinking will cause brain blisters.

It appears to me that G has taken another step in reducing the effects of link purchases on their serps.  Whatever changes they made in their ranking algo affected a lot of sites.  Having had the opportunity to see the effects first hand, and having read the tales of woe on other blogs and in various forums, my conclusion is that G was pleased with the latest efforts.

As always, the collateral damage is of no concern to G.  At all.  Sure they devalued a bunch of links, but the algo did away with the power that some (more innocent) links conferred.

Mine weren’t necessarily innocent, but I hadn’t paid for any of them either.

 So, while the Giggle team is trying, valiantly, to rid the serps of paid link buyers, they must not be paying attention to *some* other area(s).

The trick is to find an area that is effective and below the current level of attention.

~dink